In a major long-term study, companies that had the best corporate cultures, that encouraged all-around leadership initiatives and that highly appreciated their employees, customers and owners grew 682 percent in revenue.¹
During the same period of evaluation — 11 years — companies without a thriving company culture grew only 166 percent in revenue. This means that a thriving company culture leads to more than four times higher revenue growth.²
| Average Increase for Twelve Firms with Performance-Enhancing Cultures | Average Increase for Twenty Firms without Performance-Enhancing Cultures | |
| Revenue Growth | 682% | 166% |
| Employment Growth | 282% | 36% |
| Stock Price Growth | 901% | 74% |
| Net Income Growth | 756% | 1% |
Companies that recognise, encourage and celebrate those who have shown a positive attitude towards safety, will increase the likelihood of those positive attitudes and beliefs becoming shared values across the board. This will then result in the shift towards a positive safety culture.
A workforce can be motivated to think and act safely by encouraging worker involvement and collaboration. Providing regular reinforcement of ‘good safety practices and attitudes’ and promoting ownership and a sense of belonging amongst workers will benefit any business.